Flock is an original streetwear and character merchandise brand built around a cast of five birds.
Concept
I created The Flock as a simple, fun way for people to see themselves and express who they are. The aim was to create merchandise and apparel that let people find the one they resonate with the most.
MEET THE FLOCK
Every member of the FLOCK was designed for a different type of person!
Bertie - The artist.
Tommy - The scrapper.
Colin - The gentle one.
B-Rad - The rebel.
Fiona - The influencer.
LOGO
Bold, expressive, and recognisable.
The Flock logo draws from bubble lettering and graffiti culture to create something that's cutesy but hits hard.
Brand Book
A full brand guidelines document was developed to codify the visual system covering: logo usage, colour, typography, and character guidelines. Built to support future growth and merchandise production.
Merchandise
Flock was built with merchandise at its core from the start. Every character designed to translate cleanly onto apparel, accessories, and everyday products.
Mockups were developed across t-shirts, mugs, hats, tote bags, backpacks, and phone cases, with each character's world and personality carrying through each product.
