In-house designer for one of Canada's biggest annual events. Created 25+ social media posts, print materials, and event signage. Managed a team of 15+ photographers and videographers across 3 days of coverage.
Print Design
Designed many print items including signage and donation flyer materials for Pride Toronto's fundraising initiatives, produced to professional print standards and distributed across the event.
Social Media
Created 25+ social media posts following Pride Toronto's 2025 branding guide. Each event got its own consistent colour scheme, with the performers within it following the same palette.
Photography & Video Direction
Other than design, I was also responsible for directing 15+ photographers and videographers across the festival. I built a full shot list and Notion calendar to plan coverage across every event, coordinating with a coworker to manage conflicting schedules and make sure nothing got missed.
